Do you want fries with that? Would you like to go large for just 50p? We’ve all heard phrases like this before and quite regularly so it seems.
The latest UK obesity figures are a worrying read they claim that above two thirds of us Brits are overweight or obese.
A new report published by the Royal Society for Public Health (RSPH) uncovered that a typical person has an increased intake of 330 calories per week as a consequence of being exposed to ‘supersizing’ or upselling techniques. This could be upping the size of your coffee or agreeing to a larger portion of fries.
If this type of consumer behaviour sounds familiar to you, you could be consuming an extra 17,000 calories a year without realising. This is additional to what you would if this type of upselling did not happen. In fact, you could be inadvertently adding 2.3kg (5lbs) pa to your weight. Astonishing!
The research was conducted on 2,055 UK adults who said they faced on average over 100 offers per year from shop assistants and waiting on staff trying to coerce them in to purchasing more.
A person who is successfully coaxed to go for the upsell will normally pay out approximately 17% more in cash but stomach 55% more calories.
People in the 18-24 age band are the most susceptible to upselling, leading to the consumption of an extra 750 calories per week due to the extra exposure leading to a potential gain of 5kg (11lbs) in one year.
Obesity is a hot topic at the moment it’s seen as the ‘new smoking epidemic’. The media is full of stories of the rising obesity rate and its effects of bringing an already over stretched NHS to its knees.
The government are telling us that they are trying to initiate schemes and programmes to help tackle the problem, hopefully this will go in some way to help educate consumers to become more aware of nutrition, upselling and marketing techniques employed by the calorific side of food and drink industry.